My Merch

“Pretty Is As Pretty Does” Is More Than Just a Beanie

Being pretty isn’t just about how you look—it’s about how you live, how you love, and how you treat yourself and others. That’s the heart behind this “Pretty Is As Pretty Does” beanie. It’s not just a warm and cozy accessory—it’s a statement, a reminder, and a celebration of what is really pretty.

Each beanie is embroidered with the phrase “Pretty Is As Pretty Does” on the cuff—words to remind you daily that pretty isn’t about perfection. It’s about character, kindness, strength, and self-worth.

There's also three unique 1-inch pin-back buttons attached to make your statement even more personal. The buttons read:
💖 “Pretty [prit-ee] comes from within”
💖 “Pretty Girl”
💖 “Highly Favored”

These little affirmations are meant to go wherever you do—on your beanie, your bag, your jacket—anywhere you want to wear your valuable little reminder.

Created to inspire women to value themselves for who they are. Here to remind you that every woman is pretty—when she believes it, lives it, and walks in it.

The beanies and journal notebooks are just the beginning of the Pretty Girl product line! Stay tuned in, more items are on the way, to build a movement of self-worth, confidence, and authentic beauty.

So when you wear Pretty Girl, know this: you’re not just wearing merch. You’re wearing a mindset.

Stay pretty, purchase your beanie HERE

Thou Art Ju D